Real gear. Real markdowns.
No inflated “was” prices, no fake countdowns. Just honest discounts on gear worth riding. While stock lasts.
Up to 25% off lights & visibility.
Our brightest front-and-rear sets, marked down for the season. Lowest prior price shown on every product — see exactly what you’re saving.
Shop lights on saleAll deals — showing 12 products
Last chance — when they’re gone, they’re gone.
End-of-line stock at our lowest prices. No restocks on these. Final-sale items are non-returnable — clearly labelled before checkout.
Why our prices drop (and why they’re still honest)
A discount should mean something. When we mark a product down, it’s for a real reason — end-of-season stock, a newer version arriving, a slightly imperfect package, or a volume we bought well and chose to pass on. What it never means is a price we quietly inflated last week so this week’s “deal” looks bigger.
Every discounted product on this page shows its prior price — the lowest we charged in the previous 30 days — crossed out beside the new one. That’s not just our policy; it’s the standard regulators across Europe now require, and we apply it everywhere we ship. So the percentage you see is the percentage you save. Honesty is the best policy — especially when it’s also the law.
If a sale item is end-of-line and won’t be restocked, we say so. If returns are limited on a clearance product, we tell you before you buy, not after. That’s the whole deal.
Sale questions, answered
Are sale items the same quality as full-price ones?
Yes. Sale items are identical products — discounted for stock, seasonal, or packaging reasons, not quality. They carry the same 2-year warranty.
What does the crossed-out price mean?
It’s the lowest price we charged for that item in the previous 30 days. Your discount is calculated from that genuine prior price, so the percentage you see is the percentage you save.
Can I return a sale item?
Yes, within 30 days, same as full price — unless it’s marked “Final sale” (clearance), which is clearly labelled before you buy. Buyer covers return shipping; refunds issue within 3 business days of receipt.
Do discount codes stack with sale prices?
No — sale prices and discount codes can’t be combined. Whichever saves you more applies, and the cart will pick the better of the two automatically.
How long do sale prices last?
Until the stated end date, or while stock lasts for clearance items. We don’t run fake countdown timers — when an offer ends, the price simply returns to its non-sale level.
Is free shipping included on sale orders?
Yes — free worldwide shipping applies to any order over $75, sale items included.
The Ryden sale
Find genuine markdowns across cycling helmets, lights, locks, drivetrain and brake parts, tools, bags, and bottles — discounted for honest reasons and priced transparently. Every deal on this page shows its prior 30-day price, so you can see exactly what you’re saving, and every sale item carries the same 2-year warranty and worldwide shipping as our full-price range.
We’d rather run fewer, real discounts than a permanent fake “sale.” A deal is only a deal if the saving is true — so when you shop the Ryden sale, the number you see is the number you save. Free shipping over $75, to 80+ countries.










