Stock smarter.
Margin better.
Wholesale cycling parts and accessories for retailers and resellers. Competitive tier pricing, dependable supply, and private-label options. One supplier, fewer headaches.
- MOQ from 50 units
- Tier pricing
- Private label available
- Reliable lead times

A supplier that thinks like a partner.
Better margins
Tier pricing that improves as you grow. You buy direct. No extra import middle layer eating your margin.
Reliable supply
Published lead times and confirmed dispatch windows, so you can plan reorders instead of guessing.
Private label
Put your shop’s name on quality gear. Low-MOQ private-label runs available. Your brand, our manufacturing.
One consolidated source
Parts, accessories, tools, and safety gear from one supplier. Fewer invoices, fewer shipments, less hassle.
From application to first order.
- 1
Apply
Submit your business details. Takes a few minutes. Nothing complicated.
- 2
Get verified
We confirm your business 2 business days and activate your wholesale account.
- 3
Access pricing
See full tier pricing, MOQs, live stock, and current lead times.
- 4
Order & reorder
Place bulk orders, set up recurring reorders, and request private-label runs.
A full cycling range, ready to stock.
Breadth, not per-unit cost. Full SKU list, specs, and tier pricing unlock once your account is approved.
Parts
Drivetrain · Brakes · Wheels · Frame & cockpit
Accessories
Lights · Locks · Helmets · Bags · Bottles · Computers
Tools & workshop
Multi-tools · Pumps · Stands · Specialty tools
Safety & visibility
Reflectives · Hi-vis · Bell, mirrors · Child safety
Need a category we haven’t listed? Tell us what you stock. We likely supply it or can source it.

Your name. Our gear.
Stock cycling gear under your own shop’s brand. We handle manufacturing and quality control; you get a differentiated product your customers can’t price-compare against the big sites. Private-label runs available from 250 units, with 2–3 months from sample approval.
- Your logo and brand on packaging
- Custom box, hang-tag, or sleeve design
- Sample approval before bulk production
- FOB origin port or delivered to your warehouse
Resources that answer the real questions.
Price lists, MOQ charts, and shipping terms. The documents your purchasing team will ask for.
Be one of our first 10 wholesale partners.
We’re onboarding a founding group of wholesale partners on special terms: locked-in tier pricing for 12 months, priority stock allocation, early access to container pre-orders, and direct input into the range we develop next.
We’re not posting fabricated testimonials. As real partners come on board and agree to be quoted, this section will be replaced with their case studies and outcomes.
See full tier pricing, MOQs, and stock.
Tell us a little about your business and we’ll send the price list over. We reply 2 business days, Mon–Fri.
Wholesale questions, answered.
What’s the minimum order to open a wholesale account?
First-order minimum is 50 units. After that, per-SKU MOQs apply (typically 50–100 units).
How does tier pricing work?
Your per-unit price improves as your order volume grows. Full tiers and per-SKU pricing are visible once your account is approved.
How long does account verification take?
2 business days once we receive your business details. We may ask for a business registration or tax-ID document to confirm you’re a real retailer.
Do you offer private label?
Yes, from 250 units per SKU, with 2–3 months from sample approval. Includes box, hang-tag, or sleeve design and a sample approval round before bulk production.
What are your lead times?
In-stock SKUs ship within 2 business days of order confirmation. Lead times for out-of-stock items are confirmed at the quote stage.
What payment terms do you offer?
New accounts pay upfront. That’s the industry norm for first-time relationships, and it’s how we keep operations sustainable. Net terms are considered after a track record of successful prepaid orders.
Do you ship wholesale internationally?
Yes, bulk shipments go FOB origin port or by negotiated freight to your warehouse. Duties and import handling are the buyer’s responsibility unless agreed otherwise. This differs from our consumer parcel shipping.
Can I get samples before a bulk order?
Yes, single-unit samples at sample pricing (typically 1.5× lowest tier). Sample cost is credited back against your first bulk order of that SKU.
Ready to stock Ryden?
Apply now and get access to full pricing, the catalog, and our team.