Wholesale Bicycle Pedal and Cleat Suppliers: pedals and the cleats that fit them, in the volumes your customers actually wear through.
Wholesale bicycle pedals and cleats for shops worldwide. Clipless pedals across SPD, SPD-SL, Look Keo, and Crankbrothers ecosystems. Flat pedals for BMX, downhill, commuter, and casual applications. Matching cleats supplied in workshop reorder volumes for every clipless system. From [40 units per SKU on pedals; cleat MOQs lower to match the reorder cadence].
- Clipless + flat
- SPD + SPD-SL + Look Keo + Crankbrothers
- Cleats in reorder volumes
- Flat pedals as private label
What we supply.
Six sub-categories covering the pedal ecosystems your workshop genuinely services and the matching cleats your service department reorders. We’ve kept SKU breadth focused on the four major clipless ecosystems plus flat pedals, rather than thin-stocking obscure proprietary systems that don’t have a viable spare-parts supply chain.
Road clipless pedals
SPD-SL or Look Keo ecosystems · Three-bolt cleat interface · Single-sided entry · Larger pedal platform for power transfer · Float options named per SKU
The two volume road ecosystems. Aluminium and composite body options across trim levels.
MTB and gravel clipless pedals
SPD or Crankbrothers ecosystems · Two-bolt cleat interface · Two-sided entry · Smaller body for mud clearance · Some SKUs combine clipless engagement with a flat platform
Distinct engagement feel between SPD and Crankbrothers; both ecosystems supplied with matching cleats.
Flat pedals
Platform pedals with no clipping mechanism · Aluminium and composite body options · Pin density varying by intended use · Sizes from small commuter to large downhill
Sparse pins for casual and commuter use; dense pins for downhill MTB and BMX. The category where private label genuinely works.
SPD cleats
Two-bolt cleats for SPD ecosystem · Standard release-angle (6° float, yellow body) and multi-release (silver body) versions · Sold in pairs in retail-ready packs or in workshop-bulk
Multi-release is the entry-level choice for newer clipless riders; standard is the volume choice for experienced riders.
SPD-SL and Look Keo cleats
Three-bolt cleats for road ecosystems · SPD-SL: 0° (red), 2° (blue), 6° (yellow) float · Look Keo: 0° (black), 4.5° (grey), 9° (red) float
The color-coding identifies the float at a glance for workshop service. A workshop manager scanning the catalog sees "yellow 6° float" and knows immediately which cleat is needed.
Crankbrothers cleats
Cleats for Crankbrothers pedal ecosystem · 6° and 15° float versions · Single-bolt pattern · Sold in pairs
The Crankbrothers system uses a distinct cleat-pedal interface from SPD; cross-compatibility doesn’t apply despite both being MTB ecosystems.
A supplier that understands cleats are the reorder, not the accessory.
Cleat ecosystem coverage across the four major systems
SPD-SL and Look Keo for road, SPD and Crankbrothers for MTB and gravel. Your shop sources from one supplier across the cleat-ecosystem range your customers actually use, rather than juggling separate supplier relationships per cleat brand.
Wholesale pricing that protects workshop margin
Direct-from-supplier wholesale pricing on pedals and cleats. Tier pricing improves as your volume grows, with cleat reorder volumes hitting tier breaks quickly because cleats are consumables.
Cleats in workshop reorder volumes
Cleats are reorder items, not one-time purchases. We stock cleat SKUs in volumes that match workshop reorder cadence: most shops reorder cleats more often than they reorder pedals, and our cleat MOQs and reorder cycles reflect that reality.
Brand resale + your-brand private label on flat pedals
Brand-name clipless pedals (where the brand permits wholesale resale) alongside our Ryden-branded flat pedal range. Clipless pedals are typically brand-shopped by customers (riders buy "Shimano pedals" or "Crankbrothers pedals" by name); flat pedals are less brand-sensitive and stronger candidates for private label.
Your brand on the flat pedals customers grip every ride.
Flat pedals are a genuinely strong private-label category and one of the few pedal sub-categories where private label makes commercial sense. The reasons: customers don’t shop flat pedals by brand the way they shop clipless by brand, the engineering depth required for a flat pedal (pins, body, bearings, axle) is approachable at private-label scale, and flat pedals carry good margin at retail because BMX and commuter customers don’t price-compare them the way road riders price-compare clipless pedals.
We extend private label across the flat pedal range at [150 units per SKU on flat pedals], with 3 weeks to first sample and 2–3 months from sample approval. Clipless pedals are honestly outside private-label scope at launch volumes: the engineering precision required for a reliable clipless engagement mechanism is the limiting factor, and customers who shop clipless by brand wouldn’t choose a private-label clipless system anyway.
Enquire about private-label flat pedalsThe cleat ecosystem is the whole compatibility story.
Pedals operate on cleat-ecosystem compatibility. A SPD cleat does not work in a SPD-SL pedal; a Look Keo cleat does not work in a Crankbrothers pedal; the four major ecosystems are non-interchangeable by design. Each ecosystem has its own engagement feel, float behavior, walking characteristics, and shoe-compatibility profile. The wholesale conversation around pedals therefore starts with which ecosystems your shop services, because the cleat reorder volume depends on it.
SPD (Shimano Pedaling Dynamics), for MTB and gravel
Two-bolt cleat interface. Small pedal body for mud clearance. Two-sided entry (the rider can engage from either side of the pedal without flipping it). Standard release angle is approximately 13°. Multi-release cleats are available that release at multiple angles for newer clipless riders. SPD shoes have recessed cleatsthat allow walking; the cleat sits flush with the shoe tread. SPD is the volume MTB and gravel ecosystem; it’s also used by some road riders who prioritize walking comfort over road-specific pedal aerodynamics. Cleats supplied: standard SPD (yellow body color) and multi-release SPD (silver body color) in 6° float versions.
SPD-SL (Shimano Pedaling Dynamics, Road), for road
Three-bolt cleat interface. Larger pedal platform for better power transfer on road riding. Single-sided entry(the pedal must be flipped right-side-up). Walking is difficult on SPD-SL cleats because the cleat protrudes from the shoe. SPD-SL is one of the two volume road ecosystems. Cleats supplied in three float versions: 0° float (red), 2° float (blue), 6° float (yellow). Color-coding follows Shimano’s standard; the color identifies the cleat at a glance.
Look Keo, for road
Three-bolt cleat interface using Look’s pattern. Similar single-sided entry and walking limitations to SPD-SL. Look Keo is the other major road ecosystem, broadly equivalent in performance to SPD-SL with different engagement feel and cleat shape. Cleats supplied in three float versions: 0° float (black), 4.5° float (grey), 9° float (red). Color-coding follows Look’s standard.
Crankbrothers, for MTB and gravel
Distinct from SPD with a cleat-and-pedal interface that engages on four sides (any orientation). Smaller pedal body than most MTB clipless. Two-sided entry. Crankbrothers cleats use a single bolt-pattern position with two release-angle options (6° float and 15° float). Crankbrothers cleats are not interchangeable with SPD cleats despite both being MTB ecosystems; the cleat-pedal interface is mechanically different. The ecosystem is popular among riders who prefer the engagement feel and broader release angle.
Cleat float, what it does, and why color matters
Cleat float is the rotational range the foot can move before the cleat releases from the pedal. 0° float locks the foot at a fixed angle; 4–6° float allows some rotation before release; 9–15° floatallows substantial rotation before release. Float choice depends on rider preference, knee comfort, and clipless experience: newer clipless riders typically benefit from more float, while experienced road racers often prefer less. The color-coding on SPD-SL and Look cleats identifies the float at a glance, which matters in a workshop fitting cleats to a customer’s shoe: the workshop manager confirms the customer’s float preference and matches the cleat color.
Cleat life and replacement intervals
Cleats wear with use, with the bottom contact surface losing material from walking and engagement. Road cleats (SPD-SL, Look Keo) wear faster than MTB cleats because the cleat protrudes from the shoe and walks on directly. Typical replacement intervals: road cleats every 1,500–3,000 km, MTB cleats every 3,000–5,000 km, depending on walking habits. Customers who walk on cleats unnecessarily wear them faster; customers who use cleat covers (a separate accessory) extend cleat life materially. Naming the wear cycle in the catalog helps workshops plan reorder cadence.
Pedal axle, bearings, and service
Pedal axles are typically chromoly steel; higher-trim pedals use hollow chromoly or titanium for weight savings. Pedal bearings are typically sealed cartridge bearings on quality pedals; the cheapest pedals use bushings or unsealed bearings. We supply sealed-bearing pedals across the range; unsealed bearings are outside scope because the failure pattern is too predictable to warrant the cost saving.
Flat pedal pin configurations
Flat pedals use pins (small projections from the pedal body) to grip the rider’s shoe. Pin density and pin sharpness vary by intended use: sparse pins for casual and commuter use (less aggressive grip, more comfortable for non-cycling shoes), dense pins for downhill MTB and BMX (more aggressive grip, intended for cycling-specific flat-pedal shoes). Pin configurations named per SKU.
Flat pedal body and platform size
Aluminium body is the volume material for performance flat pedals; composite body is lighter and lower cost, common on commuter and casual flat pedals. Platform size varies: smaller commuter platforms (under 95mm × 90mm), mid-size general flat pedals (95mm × 100mm to 110mm × 110mm), and large downhill platforms (over 110mm × 110mm).
Speedplay pedals (a proprietary pedal-and-cleat system with a closed supply chain) are outside scope at launch. Time pedals (the European clipless ecosystem) are outside scope. Proprietary integrated power-meter pedals (Garmin Rally, Wahoo Powrlink) are outside scope because the supply chain is closed and the power-meter integration adds complexity beyond our launch capacity. Magnetic pedals (a specialty category for some commuter applications) are outside scope.
Pedals ship dense, cleats ship denser.
Freight is the lowest per-SKU of any wholesale category we supply
Pedals and cleats are among the densest parts categories. A box of pedals or cleats takes a fraction of the freight footprint of any larger component category. Per-SKU freight is the lowest of any wholesale category we supply alongside cables and housing. Small-volume cleat reorders move by parcel courier for fast turnaround on workshop stockouts. International freight from the origin port is quoted per shipment alongside your initial quote.
Packing matches the buying pattern: retail or workshop-bulk
Pedals ship in retail-ready packaging (boxed or carded per trim level) where they’re sold through to end customers. Cleats ship in retail-ready packs (two cleats per pack, with hardware included) where they’re sold through to end customers, and in workshop-bulk packs (multi-pair packs without retail packaging) where the workshop fits them directly. Quote stage confirms which packaging tier you need per SKU.
Left-pedal reverse thread and cleat torque, the two workshop notes that pre-empt warranty calls
Pedal installation requires a pedal wrench (a thin-wall wrench sized to fit the pedal flat) or a 6mm or 8mm hex key (most modern pedals take a hex key from the back of the crank arm). Pedal threads are pedal-side-specific: the left-side pedal is reverse-threaded to prevent unscrewing under pedaling load, the non-obvious detail that catches non-mechanics. We name the thread orientation per SKU. Cleat installation requires the bolts supplied with the cleats and a torque wrench; over-torque on cleat bolts can damage the shoe sole or strip the cleat insert, which is the warranty conversation most cleat suppliers don’t want. We supply torque specifications per cleat system.
Tell us what your shop needs.
We’ll come back within 2 business days with honest numbers: unit cost at your volume, MOQ per SKU, lead time, freight estimate to your location, and ecosystem confirmation across the cleat systems you service.
From quote to delivery.
- 1
You enquire
Quote request submitted with your shop type, sub-categories of interest, cleat ecosystems you service, and float preferences.
- 2
We reply with real numbers
Within 2 business days: unit cost at your volume, MOQ per SKU, lead time, freight estimate, and ecosystem confirmation.
- 3
Sample if private label or first stocking order
Approve physical samples before any full production for private label (flat pedals only), or sample SKUs from the catalog if you’re stocking a new ecosystem. Nothing goes to a full run until you sign off.
- 4
Order, deposit, production or pick
Order confirmed. Stock catalog items dispatch within around 2 weeks dispatch for stock catalog items. Private label (flat pedals only) runs to confirmed production lead time.
- 5
Freight, customs, delivery
Shipped on agreed Incoterms. Parcel courier for small cleat reorders (the typical cleat reorder cycle); pallet for bulk pedal and cleat orders.
What buyers actually ask.
Which cleat ecosystems do you supply?
Four major ecosystems: SPD (Shimano MTB and gravel), SPD-SL (Shimano road), Look Keo (alternative road), and Crankbrothers (alternative MTB and gravel). We don’t supply Speedplay or Time at launch; their supply chains are closed at our launch volumes.
Are cleats from different ecosystems interchangeable?
No. SPD, SPD-SL, Look Keo, and Crankbrothers each use distinct cleat-pedal interfaces. A SPD cleat doesn’t engage a SPD-SL pedal; a Look cleat doesn’t engage a Crankbrothers pedal. Each ecosystem is closed by design, and the buyer chooses the ecosystem before the cleat.
What float options do your cleats come in?
SPD: standard 6° float (yellow body) and multi-release (silver body). SPD-SL: 0° float (red), 2° float (blue), 6° float (yellow). Look Keo: 0° float (black), 4.5° float (grey), 9° float (red). Crankbrothers: 6° float and 15° float. The color-coding identifies the float at a glance for workshop service.
What’s the difference between standard and multi-release SPD cleats?
Standard SPD cleats release when the foot rotates outward at approximately 13°. Multi-release SPD cleats release at multiple angles including upward (good for newer clipless riders who haven’t fully developed the release motion). Multi-release is the entry-level choice; standard is the volume choice for experienced clipless riders.
Do you supply pedals from Shimano, Look, and Crankbrothers as wholesale resale?
[We supply Ryden-branded flat pedals and selected brand-name pedal and cleat resale where our supplier agreements permit; specific brand availability confirmed per market in your quote, since wholesale resale rights vary by region and distributor agreement.]
Do you supply Speedplay or Time pedals?
Not at launch. Both ecosystems have closed supply chains that don’t fit a third-party wholesale model at launch volumes. We focus on the four ecosystems where customer demand is broad enough to support a focused supply chain.
Do you supply integrated power-meter pedals (Garmin Rally, Wahoo Powrlink)?
Not at launch. Power-meter pedals carry supply chain and warranty considerations beyond standard pedal wholesale, and the integration adds complexity beyond our launch capacity.
What’s the typical cleat reorder cycle for a service-active shop?
Cleats wear every 1,500–5,000 km depending on the system, the rider’s walking habits, and whether the rider uses cleat covers. Road cleats wear faster (1,500–3,000 km) than MTB cleats (3,000–5,000 km). A service-active shop typically reorders cleats every 4–8 weeks across an active customer base, which is why we structure cleat MOQs around reorder cadence rather than around minimum-production volumes.
Do you supply cleat hardware (bolts, washers) separately?
Cleats ship with the bolts and hardware required for installation. Replacement hardware is available as a separate consumable for shops that fit cleats from older customer supply where the original hardware is lost.
Do you supply cleat covers?
Cleat covers (rubber overlays that fit over road cleats for walking) are available as a related accessory. They extend cleat life materially and are a useful add-on at point of sale to new clipless customers.
What’s the warranty on wholesale pedals and cleats?
Pedals carry manufacturing-defect coverage on the body, bearings, and engagement mechanism: [24 months from dispatch on the pedal body and bearings, 12 months on the engagement mechanism]. Cleats are wear items with coverage for manufacturing defect only; wear is expected and not covered. Confirmed per SKU in your quote.
Do you supply flat pedals for downhill MTB and BMX applications?
Yes. Downhill and BMX flat pedals with dense, sharp pin configurations are stocked alongside commuter and casual flat pedals. Pin configuration is named per SKU because the right pin density depends on the rider’s shoe type and discipline.
Can you supply a starter pedal and cleat inventory for a new shop?
Yes. Quote stage confirms a starter inventory based on your target customer mix (road clipless, MTB clipless, flat, mixed) and your service capacity. The order pattern field on the form flags this so the reply structures appropriately.
Stock the categories that pair with pedals and cleats.
Pedals and cleats sit alongside the other rider-contact-point categories (saddles, bars and stems) and the broader cockpit range. The cross-link pattern reflects the genuine touchpoint architecture.
Ready to stock pedals and cleats with the ecosystem coverage your customers actually use?
Four major cleat ecosystems, cleats in workshop reorder volumes, flat pedals available as private label. Reply within 2 business days.