Wholesale Bicycle Wheel and Tire Suppliers: wheels and tires your workshop actually fits, in the standards your customers’ bikes actually use.
Wholesale bicycle wheels and tires for shops worldwide. Road, MTB, and gravel wheelsets in standard hub and axle configurations. Tires across the tread, compound, and width range your service department reorders. Tubeless-ready options across most of the wheel range. From [30 units per SKU for wheelsets, 50 per SKU for tires].
- Road + MTB + gravel
- Tubeless-ready
- Standard hub and axle configurations
- From [30 units per SKU for wheelsets, 50 per SKU for tires]
What we supply.
Six sub-categories across wheels and tires, covering the standards your workshop genuinely services. We’ve kept SKU breadth tight at launch: common hub and axle configurations, the tire widths and tread patterns most shops reorder, and the rim profiles that fit the bikes your customers ride. Niche standards and specialist wheelbuilding sit outside launch scope until we can supply them at workshop-reorder volumes.
Road and gravel wheelsets
700c · Aluminium rims · 12mm thru-axle, 15mm thru-axle, or QR · Rim depths [25–45mm] · Tubeless-ready on most SKUs
Disc brake and rim brake configurations. Hub width matched to the road/gravel standards (100/142mm thru-axle, 100/130mm QR). Freehub body named per SKU.
MTB wheelsets
27.5" and 29" · Aluminium rims · Disc brake only · 12mm Boost (148mm rear, 110mm front) or non-Boost (142mm rear, 100mm front) · Tubeless-ready across the range
Rim brake MTB is outside launch scope; the supply chain serves a vanishing market. Freehub body (Shimano HG, Microspline, SRAM XD, XDR) named per SKU.
Replacement rims
Road, gravel, and MTB widths and depths matching the wheelset range · Hole counts [24h, 28h, 32h, 36h depending on rim] · Sold per rim
For wheelbuilding workshops and replacement service. Plus a small selection of legacy widths for vintage road and rim-brake-converted bikes.
Hubs
Front and rear hubs in matched axle standards · Freehub bodies for Shimano HG, Microspline, SRAM XD/XDR · Hole counts to match the rim range
For wheelbuilding and replacement service. Brand resale and Ryden-branded hub options confirmed per quote.
Road and gravel tires
Widths 23mm, 25mm, 28mm, 32mm, 35mm, 40mm, 45mm · Clincher and tubeless-ready casings · Compound and tread named per SKU
Slick road, slick gravel, file-tread gravel, gravel knobby. The buyer scoping a tire order has a specific width range to stock; we name each width as an explicit SKU rather than ranges.
MTB tires
27.5" and 29" diameters · 2.0" through 2.6" widths · Tubeless-ready across most SKUs · Compound named per SKU (single, dual, triple)
Tread patterns from XC fast-rolling to trail-aggressive. Compound class named per SKU because the compound choice affects wear, grip, and rolling resistance materially.
A supplier that names the standards because the standards determine the order.
Hub and axle standards named on every wheel SKU
Every wheelset SKU names the hub standard (12mm thru-axle, 15mm thru-axle, quick-release), the axle width (100mm and 142mm road and gravel; 110mm and 148mm Boost MTB; 100mm and 135mm legacy), and the freehub body (Shimano HG, Microspline, SRAM XD/XDR, Campagnolo). The standards determine whether a wheel fits a bike at all; we name them upfront so a workshop confirms compatibility before the order.
Wholesale pricing that protects workshop margin
Direct-from-supplier wholesale pricing on the wheel and tire SKUs that drive workshop reorder volume. Tire tier pricing in particular hits volume breaks fast because tire reorder cadence is consistent across most shops.
Brand resale + your-brand private label
Brand-name tire and hub components (where the brand permits wholesale resale) supplied alongside our Ryden-branded wheel and tire range. The brand-name parts give your service department what customers ask for; the Ryden range gives margin headroom and a private-label offer for your shop’s flagship builds.
Tubeless-ready across most of the range
Tubeless-ready rims across most wheelsets and tubeless-compatible casings across most tire SKUs. Tubeless valves supplied with wheelsets where the configuration permits; sealant available as a related consumable. The shift to tubeless is well underway; we’re built around it rather than retrofitting it.
Your brand on the wheels customers see and the tires they replace.
Wheels and tires are the two cycling categories where brand awareness operates most differently from each other. Wheel brand matters at point of sale: a customer’s flagship build deserves a wheelset that signals quality, which is where your shop’s private-label wheels carry brand authority. Tire brand matters less at point of sale and more at point of replacement: a customer who’s had your shop’s branded tires fitted twice becomes a repeat buyer in a way they don’t with brand-name tires available everywhere else.
We extend private label across wheelsets, tires, and rims at [100 units per SKU for wheelsets, 250 per SKU for tires], with 3 weeks to first sample and 2–3 months from sample approval. Hubs are outside private-label scope at launch volumes; hub manufacturing precision is the limiting factor, and we’d rather flag that openly than overpromise.
Enquire about private-label wheels and tiresThe standards that determine whether a wheel or tire fits.
Wheels and tires occupy the cycling component category with the most pure-compatibility friction. A wheel either fits a bike or it doesn’t; a tire either fits a rim and the bike’s clearance or it doesn’t. Naming the standards explicitly is the difference between a quote a workshop can act on and a quote that produces a return.
Axle standard (wheels)
Hub axles come in several standards that aren’t interchangeable. Quick-release (5mm steel skewer) is the legacy standard, still found on many older bikes and most entry-trim road bikes. 12mm thru-axle is the current road and gravel standard. 15mm thru-axleis common on front MTB hubs and some gravel front hubs. The wheelset’s hub axle must match the bike’s frame and fork; we name the axle standard on every wheelset SKU.
Axle width or “spacing” (wheels)
Hub width is measured between the dropouts. Road and gravel rear hubs are typically 142mm wide (with 12mm thru-axle) or 130mm wide (with quick-release). MTB rear hubs are typically 148mm (12mm Boost), 142mm (12mm non-Boost), or 135mm (quick-release legacy). Front hubsfollow a similar progression: 100mm quick-release, 100mm 12mm thru-axle, 110mm Boost. The width has to match the bike; mismatched widths don’t fit at all. We name the width on every wheelset SKU.
Freehub body (rear wheels)
The freehub body on the rear hub determines which cassettes will fit. Shimano HG covers most Shimano cassettes through 11-speed and remains the most common standard. Shimano Microspline is required for 12-speed Shimano MTB cassettes. SRAM XD covers 11-speed SRAM MTB cassettes and some 12-speed. SRAM XDR covers 12-speed SRAM AXS road and some MTB. Campagnolo has its own freehub for Campagnolo cassettes. The freehub on the wheel and the cassette on the drivetrain have to match. Each wheelset SKU names the freehub body it ships with; some wheelsets offer the freehub as a swap option at order time, which the quote confirms.
Brake mount (wheels)
Disc brake wheels mount the rotor either by 6-bolt or by Centerlock; we name the mounting standard on every disc-brake wheel SKU. Rim brake wheels have a machined brake track on the rim; we name the brake track surface (standard or ceramic-coated) on every rim brake wheel SKU.
Rim depth and width (wheels and rims)
Rim depth affects aerodynamics and weight; rim width (internal width) affects tire profile and the tire widths the rim is rated for. Modern road and gravel rims are wider than they used to be (typically 19mm through 25mm internal for road and gravel) because wider tires are now standard. MTB rims run 25mm through 35mm internal width depending on application. Each rim SKU names internal width, external width, and depth.
Tire width and the tire-rim compatibility window
Tires are sized by width in mm (700c road and gravel) or in inches (MTB 27.5" and 29"). Each rim is rated for a specific range of tire widths; running a tire outside that range produces poor handling and potential bead failure. The tire width range supported is named on every rim and wheelset SKU; the tire’s supported rim width range is named on every tire SKU.
Tubeless-ready or non-tubeless
Tubeless setup requires both a tubeless-ready rim (with a sealed bed and the right bead-locking profile) and a tubeless-compatible tire(with a sealed casing and the right bead). Each rim and tire SKU names whether it’s tubeless-ready, tubeless-compatible, or non-tubeless. Sealant and tubeless valves are supplied as related consumables.
Tire compound and TPI (tires)
Tire compound (the rubber blend) affects grip, wear, and rolling resistance. Harder compounds wear longer and roll faster but grip less; softer compounds grip more and wear faster. TPI (threads per inch in the tire casing) affects suppleness and puncture resistance. Higher TPI rolls better and conforms to terrain better; lower TPI is more puncture-resistant. Each tire SKU names compound class (typically single, dual, or triple compound) and TPI.
Carbon rim wheelsets aren’t in scope at launch because carbon rim manufacturing requires defect-tolerance and post-impact testing that we’d rather invest in properly than launch half-prepared. Tubular tires and rims (the road racing standard that’s largely been superseded by tubeless) are outside launch scope. Specialist wheelbuilding services(where the buyer specifies hub, rim, and spoke count to be built to order) aren’t a launch offering; we stock pre-built wheelsets and standalone components, and hand-built wheelsets remain available through specialist wheelbuilders downstream of our component supply, an ecosystem we’d rather respect than compete with.
Wheels ship large, tires ship dense.
Wheels ship large, tires ship dense, freight differs materially
Wheels are bulky relative to their value because the wheel diameter sets the box dimensions. Wheelsets ship boxed and palletized similarly to small bike parts; freight per wheelset runs higher than freight per tire by a significant factor. Tires ship dense: folded tires (the standard for most modern tires) pack significantly smaller than rigid-bead tires and run lower per-SKU freight. International freight from the origin port is quoted per shipment alongside your initial quote. For workshops setting up ongoing tire service inventory, we can quote standing-order arrangements at agreed reorder intervals.
Tire storage matters more than buyers expect
Wheelsets ship with spoke and rim protection inside the box because the spokes are the highest-damage-risk component during transit handling. Tires ship folded in their original packaging where supplied. Tires should be stored away from direct sunlight and away from ozone sources (electric motors, certain industrial equipment); UV and ozone both degrade rubber compounds over storage time. We flag tire storage requirements on the workshop-bulk packaging so a busy parts manager doesn’t lose tires to slow storage decay.
Tubeless setup is a workshop time and equipment commitment
Wheelset fitment generally requires no specialist tools beyond standard quick-release or thru-axle handling. Tubeless setup is different: it requires sealant, tubeless valves (supplied with wheelsets where configuration permits), a tubeless-compatible pump or compressor, and time. First-time tubeless setup on a wheel-tire combination can take significantly longer than a tube-and-tire setup. We supply tubeless valves and sealant as related consumables; tubeless-compatible pumps and compressors are on the workshop tools range. For shops without tubeless capability, our clincher tires and non-tubeless wheelsets cover the bikes a non-tubeless workshop services.
Tell us what your shop needs.
We’ll come back within 2 business days with honest numbers: unit cost at your volume, MOQ per SKU, lead time, freight estimate to your location, and compatibility confirmation for the hub and axle standards you service.
From quote to delivery.
- 1
You enquire
Quote request submitted with your shop type, sub-categories of interest, wheel standards you service, freehub bodies you stock cassettes for, and your tubeless service capability.
- 2
We reply with real numbers
Within 2 business days: unit cost at your volume, MOQ per SKU, lead time, freight estimate, and compatibility confirmation across the wheel standards and freehub bodies you specified.
- 3
Sample if private label or first stocking
Approve physical samples before any full production for private label, or sample SKUs from the catalog if you’re stocking a new wheel or tire range. Nothing goes to a full run until you sign off.
- 4
Order, deposit, production or pick
Order confirmed. Stock catalog items dispatch from our the origin port warehouse on agreed schedule. Private label runs to confirmed production lead time.
- 5
Freight, customs, delivery
Shipped on agreed Incoterms. Documentation supplied for your customs clearance. Parcel courier for small tire reorders; pallet or container for bulk wheel and tire orders, since wheel and tire freight differ materially in dimensions.
What buyers actually ask.
What hub and axle standards do you supply?
Quick-release legacy, 12mm thru-axle road and gravel, 15mm thru-axle front, 12mm Boost MTB (148mm rear, 110mm front), and 12mm non-Boost MTB (142mm rear). Each wheelset SKU names its axle standard and width so the workshop confirms fit against the bike’s frame and fork before ordering.
What freehub bodies do your wheels come with?
Shimano HG (the most common, covers Shimano through 11-speed), Shimano Microspline (12-speed Shimano MTB), SRAM XD (11-speed SRAM MTB), SRAM XDR (12-speed SRAM AXS road and MTB), and Campagnolo. The freehub on the wheel is named per SKU; some wheelsets offer freehub-body swap at order time, which the quote confirms.
Are your wheels and tires tubeless-ready?
Most of the wheel range ships tubeless-ready, and most of the tire range ships tubeless-compatible. Each SKU names its tubeless status explicitly because mixed tubeless-ready and non-tubeless can be confusing for a workshop manager scanning a catalog. Tubeless valves and sealant are supplied as related consumables.
Do you supply carbon rim wheelsets?
Not at launch. Carbon rim manufacturing requires defect-tolerance and post-impact testing we’d rather invest in properly than launch half-prepared. Aluminium across the wheelset range at launch.
Do you supply tubular tires and rims?
Not at launch. Tubular has been largely superseded by tubeless for road racing applications; the supply chain is now too narrow to justify the SKU at launch volumes.
Do you supply standalone hubs and rims for wheelbuilding workshops?
Yes. Hubs and rims as separate SKUs for shops with wheelbuilding capability, in the standards matching our pre-built wheelset range. Brand resale on hubs confirmed per market in your quote.
What rim widths do you supply?
Road and gravel rims at internal widths typically 19mm through 25mm (reflecting that wider tires are now standard on road and gravel). MTB rims at internal widths typically 25mm through 35mm depending on application. The tire width range supported is named on every rim SKU.
What tire widths do you stock?
Road and gravel tires from 23mm through 45mm in standard intervals (23, 25, 28, 32, 35, 40, 45). MTB tires from 2.0" through 2.6" in 27.5" and 29" diameters. Confirmed per SKU.
What’s the difference between single, dual, and triple compound tires?
Single compound runs the same rubber across the whole tread. Dual splits center and shoulder for different wear and grip characteristics (faster-rolling center, grippier shoulder). Triple uses three compound zones for further differentiation. The compound class is named on every tire SKU so the workshop matches it to the customer’s use case.
Do you supply tubeless valves and sealant?
Yes. Tubeless valves are supplied with wheelsets where the configuration permits, and as standalone SKUs. Sealant is supplied as a related consumable. The tubeless accessories sub-category in the form covers both.
Do you offer custom wheelbuilding services?
Not at launch. We stock pre-built wheelsets and standalone components; specialist wheelbuilding remains the territory of independent wheelbuilders downstream of our component supply, and we’d rather respect that ecosystem than compete with it directly.
What’s the warranty on wholesale wheels and tires?
Wheels carry structural and bearing warranty differentiated from cosmetic wear. [24 months on rims, hubs, and spokes against manufacturing defect; 12 months on bearings.] Tires are wear items with manufacturing-defect coverage rather than wear coverage: [12 months on tire manufacturing defects, no coverage for wear or storage degradation]. Confirmed in your quote.
Can you supply a starter wheel and tire inventory for a new shop?
Yes. Quote stage confirms a starter inventory based on your target customer mix (road, MTB, gravel, mixed) and your service capability including tubeless. The order pattern field on the form flags this so the reply structures appropriately, since a sample-first starter quote looks different from an ongoing-reorder quote.
Stock the categories your workshop needs alongside wheels and tires.
Wheel and tire ordering pairs naturally with drivetrain (the freehub determines the cassette) and brakes (the disc wheel needs the rotor). The right cross-stock pattern reflects that.
Ready to stock wheels and tires properly?
Hub and axle standards named on every wheel SKU, tubeless-ready across most of the range, compound and TPI named on every tire SKU. Reply within 2 business days.