Wholesale Road Bike Suppliers: stock that goes straight onto your shop floor.
Wholesale road bike suppliers for bike shops, retailers, and distributors worldwide. We supply wholesale road bikes across endurance, performance, gravel, and flat-bar fitness categories, with wholesale aluminum road bikes and wholesale carbon road bikes available across the range. Complete road bikes wholesale from 25 units per model, with private label available and 2–3 months from order to delivery.
- From 25 units per model
- Private label available
- EN 14781 · CPSC certified
- Worldwide freight options
What we supply.
We focus on the wholesale road bike categories that move volume for independent retailers, not every niche, but the ones with real shop-floor demand. Whether you are looking for wholesale 700C road bikes for your racing customers or bulk road bikes for a commuter fleet, the range covers the categories that sell. Full SKU list, frame size availability, and tier pricing supplied on quote request.
Endurance / all-road
Aluminium or carbon frame · Hydraulic disc · 2×11 mechanical or electronic groupset · 700×30–35c · XS–XL
The strongest-selling road category for most independent shops. Wholesale aluminum road bikes at entry tier, wholesale carbon road bikes at performance tier.
Performance / race
Carbon frame · Hydraulic disc · 2×12 groupset · 700×25–28c · XS–XL
For shops serving competitive riders. Wholesale road racing bikes built around stiffness-to-weight and race geometry.
Gravel / adventure
Aluminium or carbon frame · Hydraulic disc · 1×11 or 2×11 · 700×38–45c clearance · Mount points for racks/bags · XS–XL
The fastest-growing road segment globally. Gravel is where new riders enter the drop-bar market and where experienced riders add a second bike.
Flat-bar fitness road
Aluminium frame · Hydraulic disc · 1×11 · 700×32c · S–XL
Friendlier entry point for new riders. Strong commuter crossover. A gateway wholesale road bicycle that converts first-time buyers into repeat customers.
A road bike supplier for retailers built around how shops actually run.
Built to relevant standards
Every wholesale road bike we supply meets EN 14781 (racing bicycles) and EN 14764 (general-use) for the EU, CPSC 16 CFR Part 1512 for the US, and AS/NZS 1927 for AU/NZ. Documentation supplied for your records and your market's customs. As an international road bike supplier, we confirm the certification stack for your destination before you commit.
Margin that respects your shelf
Direct-from-manufacturer wholesale road bike prices without an extra import layer eating your margin. Tier pricing improves as volume grows. Wholesale road bike pricing is quoted per model at your volume, not pulled from a generic price list.
Private label available
Build your shop's own road bike line. Private-label runs available from 100 units per model, with 3 weeks to first sample. For road bike dealer suppliers building their own house brand, private label is the path from reselling to owning the brand on the down tube.
Freight handled honestly
International bike freight isn't cheap and we won't pretend it is. As a global road bike supplier, we quote freight transparently per shipment so you know your real landed cost before you commit. Whether you are buying road bikes wholesale for a single shop or sourcing bulk road bikes across multiple locations, the freight estimate is in your first quote.
Your name on the down tube.
A private-label road bike line lifts your whole shop’s brand. It signals you’re more than a reseller, and gives customers a flagship product they can’t price-compare against the big sites. We handle frame, build, and quality; you get a bike that arrives ready to badge and sell. Custom road bikes wholesale are available from 100 units per model, with 3 weeks to first sample and 2–3 months from sample approval. OEM customization covers branded paint, decals, component-spec adjustments within the certified platform, and custom packaging.
Honest note: road bike MOQs run higher than accessories because frame moulds, decals, and per-design QC carry real setup cost. We’d rather quote you a real number than promise a low one we’d need to revise.
Enquire about private-label road bikesWholesale road bike specifications & standards.
Wholesale road bikes we supply are built to the standards your market actually requires. For European retailers, that’s EN 14781 (racing bicycles) and EN 14764 (general-use). For the US, CPSC 16 CFR Part 1512. For Australia and New Zealand, AS/NZS 1927. We supply documentation for customs and for your own product file. Important because importing wholesale road bicycles without the right paperwork is a customs problem, not a wholesale problem.
On build: frame materials available are aluminium (6061-T6 and 7005-series) and carbon (T700 and T800 layups). Wholesale aluminum road bikes use heat-treated 6061-T6 at entry and mid tier; wholesale carbon road bikes use T700 monocoque at performance tier and T800 at race tier. Hydraulic disc brakes on all current road models. Rim brake builds available on dedicated order only. Groupsets: Shimano (Tiagra, 105, Ultegra) and SRAM (Apex, Rival, Force), mechanical or electronic at the relevant tier. All models are wholesale 700C road bikes with frame size availability spanning XS through XL (typically 49–61cm by C-T). Tire clearance on our gravel-capable models reaches 700×45c, wide enough for the customer who wants one bike for road and light off-road.
We don’t currently produce e-road bikes, because battery shipping (UN 38.3 testing, lithium DG declarations) and country-by-country battery certification carry separate regulatory load we’d rather meet properly before launching that category. We don’t produce TT/triathlon bikes. They’re a low-volume niche that doesn’t suit the way independent retailers stock. We don’t produce kids road bikes. The size range and certification specifics differ from adult road bikes enough to warrant a separate product line.
We’d rather supply the wholesale road bikes we do well than spread thin across categories we can’t.
Three operational realities, named up front.
We don’t pretend bike wholesale is simple, because it isn’t. Here’s what a serious buyer should know before they spend time on a quote for wholesale road bikes.
Freight
Road bikes are bulky and pallet-shipped, not parcel-shipped. International freight from the origin port to your warehouse is quoted per shipment based on volume, destination, and Incoterms (typically EXW, FOB, or DDP). We'll give you a real freight number with your quote so you can calculate landed cost properly. Buying road bikes in bulk means freight is a significant line item, and we name it rather than burying it in unit cost.
Damage in transit
Bikes are among the more damage-prone items in international freight. We pack individually with frame guards in standard bike cartons, palletised, with each carton barcoded. Every shipment is photographed before dispatch. If anything arrives damaged, we work with you on the claim with documentation we've already provided.
Assembly at your end
Bikes arrive partially assembled: wheels on, handlebars turned, pedals off, brake lever bleeding pre-done. Final setup needs a competent mechanic before retail. We supply assembly notes per model so your service department knows exactly what's pre-fitted and what's on them.
Tell us what your shop needs.
We’ll come back within 2 business days with honest numbers: unit cost at your volume, MOQ per model, lead time, freight estimate, and certification confirmation for your market. No generic wholesale road bike prices; every quote reflects your volume, destination, and model mix.
From quote to delivery.
- 1
You enquire
Quote request submitted with your target market and volume. Single-model quotes or multi-model orders across the wholesale road bike range.
- 2
We reply with real numbers
Within 2 business days: unit cost at your volume, MOQ per model, lead time, freight estimate, and certification confirmation for your market. Your quote is your wholesale road bike catalog for that order.
- 3
Sample (if private label)
Approve a physical sample before any production. Nothing goes to a full run until you sign off.
- 4
Order, payment, production
Paid by bank transfer: 100% upfront for new accounts; established accounts pay a 50% deposit on order confirmation and the balance before shipping. Production scheduled with a confirmed delivery window. We keep your road bike wholesale account updated on every order from confirmation to shipment.
- 5
Freight, customs, delivery
Shipped on agreed Incoterms. We provide commercial invoice, packing list, certificate of origin, and conformity certificates for your customs clearance.
What buyers actually ask about wholesale road bikes.
What certifications do your wholesale road bikes carry?
Road bikes we supply meet EN 14781 (racing bicycles) and EN 14764 (general-use) for the EU, CPSC 16 CFR Part 1512 for the US, and AS/NZS 1927 for AU/NZ. Conformity certificates and test reports are available on request. Essential for customs clearance and for your own product file.
What is the MOQ on stock wholesale road bikes versus private label?
Stock road bikes (our existing model SKUs with no customization): from 25 units per model. Private label or custom road bikes wholesale (your brand on our chassis): from 100 units per model. Higher because frame moulds, decal artwork, and QC setup carry per-design cost.
What lead time should I plan for when buying road bikes wholesale?
Stock wholesale road bikes: 2–3 months from order to delivery. Private label: 3 weeks to first sample, then 2–3 months from sample approval. Total private-label timeline is roughly 3–4 months from enquiry to delivery.
What is your packaging and how are wholesale road bikes shipped?
Each bike ships in a standard road-bike carton (dimensions confirmed per model in your quote) with frame guards, wheels separated, and accessories bagged. Cartons are palletised to a configuration confirmed with your freight quote. Shipping is by sea freight (full container or LCL) or air for urgent orders. Air is much faster but materially more expensive on road bikes in bulk.
How is transit damage handled?
Every shipment is photographed before dispatch. You have proof of condition at origin. If a bike arrives damaged, document it at the time of receipt (photographs, courier signoff with note), and we work the claim with the freight company. Replacement frames or full units are dispatched on the next available shipment depending on extent.
What groupsets and brake systems are available on wholesale road bikes?
We supply with Shimano (Tiagra, 105, Ultegra) or SRAM (Apex, Rival, Force) at the relevant tier, mechanical or electronic. Brakes are hydraulic disc on all current wholesale road bike models. Rim brake builds available on dedicated order only. Confirm groupset specifications in your quote.
What frame materials are available for wholesale road bikes?
Wholesale aluminum road bikes use 6061-T6 heat-treated aluminium at entry and mid tier, and 7005-series at select models. Wholesale carbon road bikes use T700 monocoque at performance tier and T800 layup at race tier. Both materials are available across endurance, race, and gravel sub-categories. Carbon forks are standard across all tiers.
Are e-road bikes available?
Not currently. E-bike batteries carry separate regulatory load (UN 38.3 transport testing, lithium dangerous goods declarations, country-by-country battery certification, end-of-life recycling obligations) that we'd rather meet properly than half-meet. We'll launch e-road when our compliance file is complete.
What is the warranty on wholesale road bikes, and how do retailer claims work?
Frames: 5 years against manufacturing defects for the original purchaser. Forks, wheels and hubs, and brakes: 2 years (brake pads and rotors are wear items). Drivetrain and groupset: 1 year, wear not covered. Other parts: 12 months against manufacturing defects. Retailer claims go through us with the original invoice and a photo/video of the defect; we approve and either ship a replacement or arrange a credit on next order.
Do you supply assembly instructions and service documentation?
Yes. Each wholesale road bike ships with a generic build/service booklet plus a model-specific addendum covering: pre-fitted vs. final-assembly steps, torque specs, brake bleed procedure (if needed at final), and break-in service recommendation. Service documentation (frame geometry, cable routing, replacement part numbers) is in your road bike wholesale account once approved.
Can I order test or sample units before committing to a wholesale run?
Yes, sample units are available at sample pricing (typically 1.5× lowest tier rate). Sample cost is credited back against your first wholesale order of that model. We strongly recommend sampling before any private-label or custom road bikes wholesale run.
How do I open a road bike wholesale account?
Two paths. Single-model quotes do not require an account. Apply for a road bike wholesale account when you want ongoing supply, access to the full wholesale road bike catalog, and tier pricing across models. The application takes 2 business days to process. Most road bike dealer suppliers and bicycle distributors start with a single quote and apply for a full account after the first order lands.
Do you offer a wholesale road bike catalog or price list?
We do not publish a static wholesale road bike catalog with fixed prices because wholesale road bike prices vary by volume, destination, and model mix. Your quote is your catalog: it contains the models available, specs, unit cost at your volume, MOQ, and lead time. This means every buyer gets accurate pricing for their situation rather than a generic price list.
Can I get custom road bikes wholesale with my own component spec?
Yes, through our private label and OEM program. Custom road bikes wholesale covers branded paint, decals, and component-spec adjustments within the certified platform. Groupset, saddle, handlebar, and wheelset can be specified within our supplier network. Minimum 100 units per model. Custom specifications are confirmed during the sample approval stage before production.
Stock the gear that goes with the bikes.
A shop sourcing wholesale road bikes from us naturally stocks the gear that sells alongside them.
Ready to stock wholesale road bikes?
Real numbers, freight included, certification confirmed for your market. Whether you need wholesale aluminum road bikes, wholesale carbon road bikes, or a mix across endurance, race, and gravel, your quote covers it. Reply within 2 business days.
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